Mercedes-Benz conducts Smart Expedition promotion in Toronto
By Adnews Staff
Mercedes-Benz Canada has begun a promotion in Toronto for its Smart Fourtwo vehicle. The 13-day initiative will consist of a series of test drive events call the "Expedition." During each test drive, the consumer will be guided along a route that will take them past various live art installations, musicians and street performers. The initiative, developed by BBDO Toronto and AMG, is being promoted with street posters, billboards and online video at <http://www.smartexpeditions.ca>, as well as social media activities.
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