Tetra Pak conducts juice box contest
By Adnews Staff
Packaging company Tetra Pak has begun a video-based contest tied to the 30th anniversary of the juice box. The contest is based at a website located at <http://www.juiceboxbirthday.ca>. Entrants must submit original music videos to accompany a song called, "Celebrate the Juice Box." The site also includes games and links to various social media websites. Prizes includes $2,500 and a year's supply of juice boxes. "What we loved as children is even more relevant to us today as parents," said Tevfik Djamgouz, marketing director at Tetra Pak Canada. "Juice boxes are the perfect fit for an on-the-go lifestyle. This package makes it easy for kids to take their favourite beverages to school, sporting events and day trips. Parents can also feel comfortable knowing that what's inside is just as good as the packaging, as the juice doesn't require added preservatives to keep it fresh."