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Fallsview Casino Resort breaks new campaign

Fallsview Casino Resort of Niagara Falls has begun a new television advertising campaign. The four 30-second commercials seeks to depict the kinds of entertainment available at the venue. The first execution, called "Goodbye," has already been released. The remaining three will be released through the year.

The initiative also makes use of a three-dimensional billboard at Yonge-Dundas Square in Toronto. The installation depicts 32 mannequins riding a 32-foot-diameter roulette wheel as if it were a carnival ride. The campaign was developed by Blammo Worldwide of Toronto.

"Our TV campaign is the next instalment of the longstanding signature Fallsview humour that has successfully appealed to our loyal customers for over a decade," said Greg Medulun, director of communications at Fallsview. "We often hear about how much our patrons look forward to being surprised with new innovative creative each year."

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