Website roundup
By Adnews Staff
Upcoming touring musical festival Lilith Fair has constructed a new website at <http://www.lilithfair.com>. The site was developed by Vancouver-based Work at Play and Traction Creative. The site contains information about the festival's 2010 tour itinerary, downloadable music and various social networking features. "We're communicating in the 21st century and we're looking to connect with our fans across the world using social media," said Darren Yada, the festival's director of web strategy. "We chose Work at Play because of their expertise in engaging the public using leading social media tools. Lilith 2010 promises to be a huge summer festival, much bigger than in the past, as we travel overseas for the first time to celebrate international artists and local up-and-comers."