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Website roundup

By Adnews Staff

Toy company Mattel has introduced a new website at <http://www.mattel.com>. The site was designed by Vancouver-based Work at Play and US-based Razorfish. The site is designed to bring all of Mattel's 26 brands and media properties into single network. "We chose Work at Play because we needed a smart developer who was agile and could deliver creative solutions," said Nancy Perlman, senior producer at Mattel.com. "They were fantastic to work with, completely reliable and collaborative."

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