Hennessy Sports Canada has signed an advertising representation agreement with Toronto-based Group of Seven Media encompassing its sports television properties in Canada. Hennessy Sports specializes in boxing promotions. "We are looking forward to working with Group of Seven Media to develop opportunities that integrate an advertiser's product or branding into our international sporting broadcasts," said Adam Harris, managing director of Hennessy Sports Canada. "This is an essential component to our business. Worldwide we have had tremendous success partnering with several marquee corporate partners and we feel this new partnership will take us to the next level in Canada."