Representation roundup
By Adnews Staff
Asian Television International has signed an advertising sales representation agreement with Group of Seven Media of Toronto. The company operated 14 specialty television channels as well as a satellite radio channel. "[Group of Seven's] knowledge of integrated sales, product placement and sponsorships, as well as sports marketing, will be a tremendous asset to our marketing efforts," said Shan Chandrasekar, president and CEO of Asian Television International. "ATN will retain our in-house sales division but as we constantly expand the number and reach of ATN channels, his is a good time for ATN to bring a national rep house on board."
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