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Representation roundup

Newfoundland International Motorsports has hired Group of Seven Media of Toronto as the national representative of the Targa Newfoundland international automobile rally. The agency will represent the annual one-hour television program about the historical vehicle event that airs on TSN. "We look forward to the unique expertise that [Group of Seven] will bring to our media sales," said Robert Giannou, organizer of the event. "The group's knowledge of integrated sales, product placement and sponsorships, as well as sports marketing, will be a tremendous asset to our marketing efforts." The event will also continue to operate its in-house sponsorship division.

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