Post Foods Canada joins Canadian Children's Food and Beverage Advertising Initiative
By Adnews Staff
Post Foods Canada has joined the Canadian Children's Food and Beverage Advertising Initiative, a program operated by Advertising Standards Canada. As a member of the initiative, Post has committed that its advertising aimed at children under the age of 12 will be for products that meet certain nutrition criteria. The company will also restrict advertising to children that uses third-party licensed characters to products that meet these standards, not place product in programs or editorial content aimed at children and not advertise food or beverage products in elementary schools. Nineteen Canadian food and beverage companies are now participating in the initiative. "We recognize the importance of responsible advertising to children and are proud to be involved in this important initiative encouraging healthy living," said Jennifer Hutchinson, general manager of Post Foods Canada.