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Shreddies begins Search for Goodness promotion
By Adnews Staff
Post Foods Canada has begun a third annual promotion called "Search for Goodness" in support of its Shreddies brand of breakfast cereal. The national initiative encourages consumers to nominate people who "spread goodness in their community" through volunteer work. Nominations can be submitted online at <http://www.searchforgoodness.ca> until May 10. Public voting will determine a list of 10 finalists, with the winner to be selected by a judging panel. The winning submission will form the basis of a future Shreddies advertisement.
"Whether it's a neighbour who volunteers at the local soup kitchen or the person who always helps out at the hockey arena, we all know someone filled with genuine goodness who makes a difference in our community," said Amy Bernstein, senior product manager for Shreddies at Post Foods Canada. "Volunteers are vital to the social fabric of communities across this country, and we want to recognize those who make a difference and show them a little thanks for all the goodness they bring to others."