TVO begins Twitter promotion
By Adnews Staff
Ontario public television channel TVO has begun a new online promotion featuring author Tish Cohen. The effort, which is intended to promote literacy to an online audience, involves Cohen distributing a new piece of short fiction through a Twitter feed at <http://www.twitter.com/tvo>. The initiative is in support of a new TVO series on literacy called Empire of the Word, which will debut on Nov. 25. "TVO's Twitter campaign is putting the spotlight on the impact of technology on the written word and challenging our perceptions of reading in the digital age, which brings to life key themes from Empire of the Word," said Steve Rayment, marketing director at TVO. "We want to show Ontarians that, even though you may not expect it, you can find a complete story, and beautiful prose, in the Twitterverse." The promotion was developed by Leo Burnett.