Gap promotes Sprize program in Vancouver
By Adnews Staff
Clothing retailer Gap conducted a street promotion in Vancouver this week in support of a new program called Sprize. On Nov. 4, the Gap store on Robson Street was outfitted to seem upside down. The logo on the front of the store was inverted, while inside merchandise and mannequins were hung from the ceiling. In addition, upside down cars, trees, bicycles and fire hydrants were installed on the street outside. The promotion was intended to convey that the Sprize program "turns shopping on its head." Consumers who sign-up for the program will receive a store credit if the price of a purchase drops within 45 days. The program is being tested at the 10 Gap locations in the Vancouver area. "We're taking away the frustration and worry over buying a product at full price and then seeing the price drop soon afterwards," said Marka Hansen, president of Gap Brand North America. "Sprize will give our customers the confidence and instant gratification of buying what they want when they want it."