Random House readies online promotion for The Wife's Tale
By Adnews Staff
Toronto-based Random House of Canada will conduct an online promotion on Nov. 3 in support of its new novel The Wife's Tale, by Lori Lansens. The initiative will take the form of an interactive video event during which Lansens will read from the book and chat with online participants. According to Random House, this promotion will be the first of its kind in Canada."Live online video now offers us powerful, new ways to connect with and engage with book readers," said Lisa Charters, director of digital marketing at Random House of Canada. "Up until recently, most live video streaming or webcasting has pretty much been one-way. Our online live video event will be highly interactive with multi-view video streaming that will connect author Lori Lansens in California with readers from across Canada and with participants at a private VIP event in Toronto." The promotion will be conducted through <http://www.booklounge.ca/liveevent>.