S.I. Systems conducts online campaign
By Adnews Staff
Calgary-based S.I. Systems, an information technology staffing company, has begun an online campaign called "People Who Don't Click." The effort consists of a series of online videos depicting employees who do not fit well in an office setting. The campaign also includes a contest called "ClickFest" which invites entrants to post a video, photograph or story about not fitting in to the company's website. The campaign promotes the company's recent expansion into Toronto and its coming move into Ottawa and Montreal. "Within corporate Canada, IT projects still need to go ahead, and in an economic downturn our clients are increasingly looking to implement their projects with temporary contractors," said company president Derek Bullen.