Sony Ericsson conducts soccer scavenger hunt
Electronics company Sony Ericsson began a scavenger hunt promotion yesterday tied to the 2010 FIFA World Cup soccer tournament. Thirty-two branded soccer balls have been hidden in various locations in Toronto. Consumers who find the balls will receive a cell phone and will gain access to a soccer training event. Clues to the locations of the balls are being posted online at <http://www.twitter.com/sonyericssonca>.