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Sylvan Learning hires Paradigm Public Relations

Tutoring company Sylvan Learning has retained Paradigm Public Relations of Toronto to handle PR for its locations in the Greater Toronto Area. The assignment includes media relations campaigns tied to the back-to-school season, report cards and summer learning, as well as spokesperson training and franchisee communications. "We were looking for a public relations agency that knows the media and has an understanding of supplemental education," said Jason Hemsted, executive director of Sylvan Rosedale. "Paradigm's creativity and ability to deliver a range of services from franchisee communications to media relations make them the right partner for us."

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