NADbank releases readership study
By Adnews Staff
NADbank has released its 2008/2009 Readership Study for selected markets. The study is based on readership data from the fall of 2008 and the spring of 2009 in Toronto, Ottawa-Gatineau, Montreal, Calgary, Edmonton and Vancouver. According to the study, daily newspaper readership in these markets is stable. In Toronto, 75% of adults read a printed or online edition of a daily newspaper in an average week, while 77% do so in Montreal, 78% in Vancouver, 80% in Ottawa-Gatineau, 79% in Calgary and 79% in Edmonton. The Toronto Star is the most widely read newspaper in Toronto, while Le Journal de Montréal has the highest readership in that city. The Ottawa Citizen, Calgary Herald and Edmonton Journal have the highest readership figures in their respective markets. The Vancouver Province and Vancouver Sun are tied for the lead in that city.