LABATT GIVING AWAY MOTORCYCLE
By Adnews Staff
Labatt Breweries of Canada is giving away a Harley-Davidson motorcycle in a promotion for its Labatt Ice brand of beer. The 700-pound Harley is bolted, padlocked and suspended in a cage three floors up on the side of a downtown Toronto restaurant. Launched earlier this month, Ontario Labatt Ice drinkers can win the motorcycle or other secondary Harley-related prizes through in-case scratch-and-win tickets. In addition, every case contains a Harley-Davidson/Labatt Ice bottle opener. Radio spots created by Ammirati & Puris/Lintas of Toronto support the contest. The promotion was created by Echo Advertising and the Marketing & Promotion Group, both of Toronto.
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