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National Hockey League hires High Road

By Adnews Staff

The National Hockey League has hired High Road Communications of Toronto to handle public relations in Quebec for the 2009 NHL All-Star Celebration. The agency will provide media relations intended to increase awareness of public off-ice events including the Lay's NHL All-Star Jamboree and NHL Got Skills, as well as the Hockey News/NHL All-Star Party. These events will run from Jan. 22 to 25 in Montreal.

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