Canwest forms partnership with ShopLocal
By Adnews Staff
Canwest Global Communications has signed an agreement with ShopLocal of Chicago to become the exclusive Canadian provider of the company's services. ShopLocal specializes in converting printed retail flyers and newspaper ads into online content for local markets. A new Canadian website located at <http://canada.shoplocal.com> will present material from flyers and print ads in Canwest newspapers released by retailers including Canadian Tire, Mark's Work Wearhouse and Toys R Us, among others. This material will also be available on Canada.com and Canwest's newspaper websites, as well as on Facebook.com, MySpace.com and Local.com. "The most exciting element of this partnership is that it delivers great benefit to both retailers and consumers," said Derek Mah, general manager of online classifieds at Canwest Digital Media. "Canwest can now offer Canadian advertisers this exceptionally effective tool to get local deals to local markets through multi-channel distribution."