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Sponsorship roundup

Kraft Canada has signed a three-year sponsorship agreement with the Greater Toronto Hockey League. During this time, the company will sponsor a trophy called the Kraft Cup. Kraft will also provide league and player trophies, as well as nutrition seminars. "Kraft Canada has had a long association with hockey throughout Canada and we're very pleased to be partnering with the GTHL to create the new Kraft Cup," said Jack Hewitt, vice-president of marketing services at Kraft. "We're committed to improving hockey throughout the GTA and promoting physical activity and a healthy lifestyle through sport."

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