Sponsorship roundup
By Adnews Staff
Wrigley Canada has signed-on with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games as the official confectionery sponsor of the 2010 Winter Games. Wrigley Canada will also receive sponsorship rights for the Canadian Olympic teams in Beijing in 2008, Vancouver in 2010 and London in 2012. The agreement allows Wrigley to use 2010 Winter Games marks for promotional purposes for its brands including Excel, Extra, Juicy Fruit, LifeSavers, Hubba Bubba, Doublemint and Freedent. “With numerous innovative and flavourful brands and a good sense of fun, Wrigley Canada will help us promote the games to Canadians of all ages," said John Furlong, CEO of the committee.
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