Canadian Tire readies calendar promotion
By Adnews Staff
Canadian Tire will begin an in-store promotion this weekend called the "Christmas Countdown Calendar." The one-month calendar will be distributed to customers in Canadian Tire stores nationally. Each day of the calendar represents a coupon that can be redeemed for discounts. Each calendar also includes a chance to win one of three $5,000 gift cards. The initiative will be promoted in stores and online at <http://www.ctcountdown.ca>. The promotion was developed by Fuse Marketing Group of Toronto. "The Christmas Countdown Calendar is designed to provide a creative and entertaining way for Canadian Tire to connect with customers and offer them savings throughout the holiday season," said Lisa Peirson, senior vice-president of strategy and business development at Fuse."