Canadian Tourism Commission signs DDB Canada
By Adnews Staff
The Canadian Tourism Commission has signed a new four-year contract contract with DDB Canada. The commission chose DDB in a request-for-proposals process initially involving 57 respondents. The commission made its final selection from a short list of four firms."We were looking for a communications partner that could leverage unique and innovative ways of understanding and communicating with our customers to choose Canada as a vacation destination," said Michele McKenzie, president and CEO of the commission. This is the second time DDB has held this contract.
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