CTV introduces CTV Creative Agency
CTV has launched a new business unit called the CTV Creative Agency to handle its marketing, promotions and advertising. The agency will service CTV's 28 conventional TV stations, 34 specialty channels and 34 radio stations, as well as its collection of websites. The agency consolidates the marketing and design resources of CTV and recently-acquired CHUM. It will handle on-air promotions, advertising design, street-level marketing and media buying for all CTV properties. According to the company, the agency will allow CTV to cross-promote internal and external clients across the full range of it's assets. The unit is headed by Rick Lewchuk, senior vice-president of the CTV Creative Agency and brand strategy. He was previously senior vice-president of program planning and promotion.