Ontario Craft Brewers retain two agencies
By Adnews Staff
The Ontario Craft Brewers Association has hired Fleishman-Hillard Canada as its public relations agency of record and BrandFire Marketing Group as its advertising agency of record. Both firms were selected in competitive agency reviews. The association represents 30 small brewers who operate in Ontario. “Fleishman-Hillard’s PR expertise and knowledge of our industry is exactly what we need to continue raising awareness and engaging beer drinkers in the true craft beer experience,” said Mary MacIsaac, the association’s director of marketing. “BrandFire’s strategic foundation, creativity and results-driven approach are helping drive our overall marketing program to the next level.”
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