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Golf Canada conducts national campaign
Golf Canada has begun a national marketing campaign intended to promote the game of golf. The effort, called "Golf Canada Golf," includes a website at <http://www.golfcanadagolf.ca> and social media elements, as well as video, broadcast and print materials. The campaign encourages Canadian golfers to share their stories about the sport in an effort to attract new players. The campaign was developed by BrandFire Marketing Group of Toronto. It will run through the 2015 golf season.
"Among golfers, there's always a story," said Golf Canada chief commercial officer Gavin Roth. "Memorable shots, a round with family, playing your favourite course, a golf trip with friends, witnessing first hand the incredible skills of PGA Tour or LPGA Tour players, or using the game to overcome personal adversity. The Golf Canada Golf campaign invites Canadians to share their own experiences as well as read or watch other compelling stories to remind us what makes the game great and ultimately encourage enthusiasts to play more golf."