Bell begins Vox Reload campaign
By Adnews Staff
Bell Canada has begun an online campaign called “Reload” to promote its Vox prepaid long distance calling cards. The initiative highlights the convenience and ease-of-use of the cards using the theme, “What if life was as simple as reloading your Vox card?” The campaign, developed by Bell Web Solutions, consists of online video banner ads depicting real-life situations in which people need some kind of refill. The brand awareness effort is aimed primarily at students and young adults.
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