Hershey begins Happiness Patrol promotion
By Adnews Staff
Chocolate maker Hershey Canada will conduct a one-week sampling promotion in Toronto this week called the “Hershey’s Happiness Patrol.” Promotional workers will spend each day at one of five high-traffic areas around the city, distributing Oh Henry, Reese Peanut Butter Cups and Special Dark with Almonds samples to passers-by. The initiative is part of a national sampling program during which the company will distribute 450,000 full-size chocolate bars in major Canadian cities.
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