CDI College retains Strategic Objectives
By Adnews Staff
Toronto-based Strategic Objectives has been retained as Canadian agency of record by CDI College. The company, a division of America’s Corinthian Colleges, is a corporately-owned private college specializing in information technology, healthcare and business career training. Strategic Objectives will work to raise awareness of CDI and the role of the career college in Canada. The assignment will begin with media relations and a series of community events that will begin in mid-December in Toronto and Ottawa. The agency won the account in a competitive pitch process involving an unknown number of firms. CDI has approximately 100 campuses in North America.
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