Youth Culture Group, V2 Records promote Porcelain Youth
By Adnews Staff
Toronto-based Youth Culture Group is in the middle of a promotion with music label V2 Records in support of rock band Porcelain Youth. Conducted through Youth Culture’s Fuel magazine and website, the initiative invited high school students to submit a 60-second video describing why the band should play at their school. The video had to make use of 60 seconds of music that could be downloaded from the band’s website. “Our partnership with V2 builds grassroots for Porcelain Youth and establishes touch points for the band with the youth demographic,” said agency vice-president Nigel Newton. “As high school students themselves, Porcelain Youth are a great fit with Fuel’s demographic.” The band will perform a concert at St. Elizabeth Catholic High School in Thornhill, ON at the end of the current term.