Wild On Media to introduce Night Sign at music festival
By Adnews Staff
Wild On Media of Toronto will debut a new out-of-home advertising vehicle at the Virgin Music Festival in Toronto this weekend. The vehicle, called the Night Sign, consists of an electronic display mounted to the bottom of a helicopter. The display, which is designed for use at night, will flash messages at the crowd below. The first advertiser to use the vehicle will be fast food chain Pizza Pizza.
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