Consumer Impact Marketing conducts two campaigns for Pepsi-QTG
By Adnews Staff
Consumer Impact Marketing of Toronto has recently undertaken two new promotions for Pepsi-QTG Canada of Mississauga. The first, called “Expect the Unexpected with Tropicana Twister,” involves promotional workers in Halifax, Ottawa, Montreal, Toronto, Calgary who will attend various events and concerts likely to attract 15- to 24-year-olds. The workers will distribute samples of Tropicana Twister as well as wristbands directing consumers to a website at <http://www.lifeisbettertwisted.ca>. Visitors to the site can enter a contest and sign up to receive notice of an upcoming surprise event. The campaign will end Aug. 20. The second assignment, for the Pepsi brand, concluded last week. Promotional workers in Vancouver, Toronto and Montreal offered residents a chance to win tickets to a concert by Mobile by recording a video message describing why they deserved to win. The videos were posted to a website at <http://www.pepsiaccess.ca>, where voting determined the winners.