SickKids Foundation hires Rapp Collins
By Adnews Staff
The Toronto-based SickKids Foundation has appointed Rapp Collins, also based in Toronto, its direct marketing agency of record. The agency’s first work for the foundation will be support for its annual Giving Department fund-raiser. The agency will develop direct marketing programs intended to increase donor acquisition, engagement and loyalty. “Rapp Collins brings innovative thinking that will help continue to differentiate SickKids Foundation in an increasingly competitive fund-raising environment,” says Sue Austin, senior director of annual giving at the foundation. “We will draw on the strength of Rapp’s team and expertise in relationship marketing to help us enhance donor relationships at SickKids Foundation.” Rapp Collins is a business unit of DDB Canada.