International news: Kia signs Rafael Nadal as global spokesperson
By Adnews Staff
Carmaker Kia Motors of Seoul, Korea has signed Spanish tennis player Rafael Nadal as a global spokesperson for the brand until 2008. Nadal will appear in international print and television advertising campaigns for Kia, and participate in events such as auto shows. Nadal has been a spokesperson for Kia in Spain for the last two years. “We are continuously developing and enhancing the Kia brand through the sponsorship of world class tennis tournaments like the Australian Open and the Davis Cup,” said Jung-Moon Park, senior executive vice-president and COO of Kia Motors. “Rafael Nadal, with his dynamic, exciting on-court presence, is the perfect partner to help build the Kia brand by promoting our ‘exciting and enabling’ image worldwide.”