Armor All holds national contest promotion
By Adnews Staff
Automotive care company Armor All/STP Products has begun a national promotion called “Get the Look That Lasts” to support the launch of a new line of Armor All gel products. The campaign includes the distribution of a car care guide illustrating the use of the products. Product demonstrations will also be performed at participating Canadian Tire locations. The products will be demonstrated on Mustang convertibles provided by local Ford dealerships. The initiative also includes a contest, the winner of which will receive a Mustang convertible. A website supporting the contest has been constructed at <http://www.armorallcontest.ca>. The booklet was created by OSL Marketing of Toronto. The contest and online materials were developed by Solutions with Impact, also based in Toronto.