Jack Astor’s begins Change Your Name campaign in Calgary
By Adnews Staff
Taxi Canada of Calgary has created a new campaign for the Jack Astor’s restaurant in that city. The campaign, called “Change Your Name,” will run from June 12 to Nov. 1. During the initiative, customers who provide legal proof that they have changed their name to Jack Astor’s will receive free food for life. The offer is being promoted with street posters, print advertising, promotional workers, public relations, in-store materials and a website at <http://www.changeyourname.ca>. “This campaign is based on a intriguing challenge that should get people talking,” said Steve Mykolyn, design and interactive creative director at the agency. “We know Calgarians love Jack Astor’s and expect there will be a few willing to step up to the plate.”