LG Electronics hires High Road
By Adnews Staff
Consumer electronics company LG Electronics Canada has retained High Road Communications of Toronto as its public relation agency of record in Canada. High Road won the account in a competitive process involving and unknown number of firms. “We have an aggressive growth strategy, and we chose High Road because their fresh, creative thinking and extensive media relationships that will help us reach our goals faster,” said William Cho, president and CEO of LG Electronics Canada. “High Road’s unique culture set the agency apart from the pack, and its high employee retention rate translates into an incredible brain trust for us to tap into.”
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