JetStar appointed entertainment agency for Trojan condoms
By Adnews Staff
Church and Dwight Canada of Toronto has appointed JetStar Entertainment Group of Toronto the music and entertainment agency of record for its Trojan brand of condoms. The firm will handle music and entertainment initiatives for the brand, beginning with a promotion called the “Pleasure and Protection Tour.” This event will occur in 11 Canadian markets between July 17 and 24. It will feature performances by MSTRKRFT, Lazaro Casanova and The Juan McLean, who will travel in a Trojan-branded tour bus. Promotional workers will distribute product samples at each performance. Additional upcoming initiatives include a presence for the brand at the Toronto and Montreal Gay Pride Parades.
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