Radio campaign for Trojan Ultra Thin Condoms begins
By Adnews Staff
Church and Dwight Canada of Toronto has begun a radio advertising campaign in support of the Trojan Ultra Thin Condom. The creative, developed by Kaplan Thaler of New York and adapted for Canada by Allard Johnson Communications, depicts the Greek mythological hero Agamemnon describing the benefits of the condom. The ads are being supported by a public relations campaign by Veritas Communications.
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