Dentsu Canada gains four assignments
By Adnews Staff
Dentsu Canada of Toronto has recently gained four clients. Online gambling company Golden Palace has hired the agency to develop television and Web-based advertising for use in North America. Niagara-region hotel chain Vintage Hotels has retained Dentsu to handle media planning, media buying, rebranding and advertising creative for its three locations. The Museum of Contemporary Canadian Art in Toronto has hired the firm to find a communication vehicle for an awareness campaign. Finally, Dentsu has been retained by Get Going Canada to create a destinations guide, a website and a campaign of television, newspaper and radio advertising. The travel program is a joint effort of Toyota, the Canadian Tourism Commission, the Royal Bank and several other corporations.