Vintage Hotels begins rebranding effort
By Adnews Staff
Vintage Inns Collection of Niagara-on-the Lake, ON has changed its name to Vintage Hotels as part of an overall revision to its branding and marketing strategy. “Vintage Hotels is poised for growth and needed to better define its image,” said Anna-Lisa Mantesso, the company’s recently-hired vice-president of sales and marketing. “The new creative and strategy more effectively communicate what Vintage Hotels has to offer, a modern, genuine, prestigious and unforgettable experience.” Mantesso was previously regional vice-president of sales and marketing at Hilton Canada. Vintage developed its new branding in association with Dentsu Canada. The assignment includes a new umbrella logo for the chain, as well as individual logos for its three properties: The Prince of Wales, The Pillar and Post, and Queen’s Landing. A new advertising campaign is in production. In addition, Vintage has appointed Victoria Lord Public Relations of Toronto its public relations agency of record.