FP TALKS UP SUCCESS
By Adnews Staff
The Financial Post wants Canadians to know that it plays a role in the success of its readers. The daily is launching a national campaign later this month to promote that theme with TV, magazine, point-of-sale and direct mail advertising - and, oh yes, in its own pages. The campaign was created by Campaign House Worldwide of Toronto. The 30-second TV spot depicts successful Canadian business people reading FP as part of their daily routine. The campaign focuses on the wide range of information which The Financial Post says can help make a person more successful.
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