Y&R ACCESSES ISTAR
By Adnews Staff
Young & Rubicam of Toronto is hooked up with Ottawa-based iSTAR Internet. Y&R beat out J. Walter Thompson and Vickers & Benson Advertising, both of Toronto, for the $4 million business. "We saw a perfect fit with Y&R," marketing services director Chuck Mora says in a release. "Their strategic thinking is in line with our own, their national network will serve us well and their accountability was exactly what we were looking for." ISTAR makes Internet access products and services. Advertising was handled in-house, but the job was getting too big to manage, Mora told Adnews in an earlier interview.
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