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HASBRO REVIEWING PLAYSKOOL

U.S.-based toy maker Hasbro has put the broadcast portion of its Playskool account up for review in the U.S. However, this won't affect Canada, Canadian marketing services director Marionne Diemer told Adnews this week. Hasbro will stay with Griffin Bacal Volny of Toronto. Griffin Bacal Inc. of New York is the incumbent on the business in the U.S. It will participate in the review along with two other Hasbro agencies: Grey Advertising and Jordan, McGrath, Case & Taylor, both of New York. Bismark Corp. of Dennis, Massachusetts is managing the review.

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