APPLE TEAMS UP WITH BELL MOBILITY
By Adnews Staff
Apple Canada and Bell Mobility have joined forces to develop and distribute mobile computing products and services. The first fruit of this joint marketing union will be the Mobility Message Package for Newton. This package combines an Apple Newton MessagePad and Socket PageCard with Bell Mobility's paging network to deliver wireless e-mail messages. It will be available by the end of the first quarter of 1996. Advertising will be handled by Apple Canada's agency, BBDO Worldwide in Toronto, and Bell's ad shop, Cossette Communication-Marketing in Toronto. Certain Apple and Bell dealers will become "Mobility Product Channel Partners". The Apple dealers will sell Bell's cellular and paging services and products, as well as Ardis service and devices. Bell dealers will sell Apple equipment, such as the Newton MessagePad, Macintosh PowerBook and QuickTake Digital Color Camera.