HMV'S BIGGEST STORE OPENS
By Adnews Staff
When HMV Canada's flagship store in downtown Toronto is re-opened June 23, it will be the music retailer's biggest outlet. The 37,000-square-foot store features 100 CD listening posts, a listening bar and an expanded media selection including 30 additional audio, video and laser disc listening/viewing centres. In addition, it has an interactive media section where customers can see the latest in CD-ROMs and games, as well as free Internet access so customers can surf the Net. TV, radio, newspaper, transit and poster advertising for the superstore began earlier this month, created by TAXI Advertising & Design of Toronto. The music company will announce the date of a superstore opening in Quebec at the grand re-opening of the Toronto store. In addition, HMV will be opening more Ontario stores in Windsor, Oshawa, Kingston and Guelph, and more Quebec outlets in Sherbrooke and Trois Riviéres, as well as new stores in Edmonton, Winnipeg and Vancouver. Currently, HMV has 80 stores across the country.