BCP OPENS PROMO HOUSE
By Adnews Staff
Montreal-based BCP has started up a company specializing in sales promotion and loyalty marketing. It opened its doors late in December and is working under the name BCP Promotions until legal formalities are completed for another name. The company came into being about eight months after sales promotion specialist René Guimond took over as general manager of BCP. A former colleague, Alain Cloutier, is general manager of the new BCP subsidiary. Cloutier left his job as general manager of the Montreal-based sales promotion firm Promo-Marketing to open BCP Promotions. Guimond left the position of president at Promo-Marketing when he came to BCP in February last year. The formation of BCP Promotions is part of a re-organization of the company, which started about 18 months ago. In that time BCP has added an infomercial operation as well as a unit devoted to marketing on the Internet.