TORONTO FIRM BOXES PILLSBURY
By Adnews Staff
Thomas Pigeon Design of Oakville, Ont. was hired late last year to do package designs for Pillsbury Canada. The agency was chosen in a competition with two incumbent Toronto agencies, Corporate Visuals and Plewes Berthouche Design Group. The food company called a review after deciding it wanted to give all its design work to one company. It wasn't getting the consistent quality of work it wanted because it was using too many companies, said Pillsbury marketing director Douglas MacFarlane. Pillsbury has used five design firms over the past two years. Pigeon will create packaging for Pillsbury, Green Giant, Old El Paso and Le Sieur brands.
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