R&S PROMOTES NEW AGE VITAMINS
By Adnews Staff
Rubel & Schwab Communications is on a quest to energize people. The Toronto agency launched an outdoor and print campaign last week for Quest Vitamins' ginseng product, Ginsana. Quest says the substance increases people's energy. The campaign stresses the positive impact this product can have on an individual's life. The account was turned over without a review from SMW Advertising of Toronto to R&S last November. R&S had participated in a review the previous spring but lost out to SMW at that time. Quest also markets a garlic pill called Kyolic, and a line of herbal vitamins and remedies under the WellSpring name. Vancouver-based Quest is a division of the German company Boehringer Ingelheim.
« Back Next »
Comments
blog comments powered by Disqus